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How we think about AI, documents, and the work of making things
The AI that works next to you, and the AI that works for you
Every tool now has an agent. Most of them work the same way, they leave, and they come back with a draft. There is another kind, which works on the same page while you watch. Here is why the difference matters more than which model is underneath, and why we build both.
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The Power of Choice — Why Selecting Beats Creating
The hardest part of creating documents isn't the work — it's the second-guessing. Multivariant generation turns subjective creative work into a selection problem. Here's why that changes everything.
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